The guessing game surrounding Twitter’s imminent launch of a advertising platform just got a little bit more focused.

The guessing game surrounding Twitter’s imminent launch of a advertising platform just got a little bit more focused.

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Twitter’s Impending Ad Platform

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The Wall Street Journal’s things Digital blog reports that Twitter’s advertising plan is tied to Twitter search (and third-parties that make use of the API), utilizes Twitter’s 140 character restriction, and carries a self-serve platform akin to Bing AdWords. Succinctly, it describes the master plan as “Copy Bing.”

As Twitter’s been implying all along, the concept listed here is to be because non-invasive as possible. As opposed to ads that are inserting your stream, Twitter is only going to put advertisements in search. On the other hand, if third-party apps like TweetDeckor Seesmic hop on board (and WSJ says an income share will incentivize them to take action), the searches you run and put up inside the program would include ads conceivably.

Rumor has it that Twitter will reveal some of its marketing strategy when CEO Evan Williams keynotes at SXSW in 2 days, but All Things Digital is not so yes, composing only that a launch within “the very first half of in 2010 is a very safe bet.”

My initial thought is that while this appears like a win for users (no aggravating advertisements in flow), it might not be the windfall that is huge expect for Twitter. You’re typically l king for comments and conversation about a topic — not necessarily products or services to buy that relate to it when you search Twitter. While the 140 character twist appears interesting, I’d expect the payout to be a lot more like AdSense (contextual adverts) than AdWords (search adverts).

Nonetheless, in the event that Wall Street Journal has got the strategy that is broad, Twitter will be able to both advertise on-site as well as in the third-party customers which have become such a favorite means for accessing the service. […]

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